Today word of mouse has replaced word of mouth. A review on your web portal by a pleased customer can make your reputation and one from a frustrated customer can hamper the same faster than the former one. Customers express their disappointments more than their satisfactions, which add up to your online reputation for rest of your customers. A series of bad reviews can stop your prospective client from making a personal contact with you or your website.There is no lack of such business directory websites which rate your business and provide a platform to your customers where they can share their experience with the world regarding your product and service. These websites emerged so fast in the past decade once they realized the need of the hour, which is: people make most of their decisions on the basis of other people’s reviews/ratings and rarely visit your website where you sing your praises and promise to offer your unique qualities via your unique product or service. Those people (who might be your prospective client) don’t like the sugar coated description of your fairy land and they look for some flaw and fault in your work which they find believable and practical.
Customer is investing his time and money in particular product or service, so he wants to make sure that it all goes to right place. But how to find that out? By looking over the internet and analyzing your other customer’s reviews they conclude whether to proceed or not. So it depends totally upon you that how you represent yourself in this digital world and attract or drive back your customers, using your good and bad reviews (respectively).
In the end make sure that you maintain a record of good reviews on your web portal and you better not fake it.
Sometimes some unsocial elements deliberately post such comments which are unfavorable for your business. They can’t even imagine its consequences that how hard it is on us when it portrays our image as a bad reputed company in our customer’s opinion. Those reviews need to be removed asap from the website taking some appropriate authentication action or some other measure. I am not saying that all bad reviews need to be removed, but those should be removed which are a deliberate attack on the reputation of the business. There should be some criteria to evaluate if it’s genuine or not.
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